Your Home Based Business

How To Know What Works, So You Can Do More Of It

Ask any successful network marketer to boil down their success, past all the hype about their great products, company or upline support, and they will tell you that doing more of what works and less of what doesn't work, is the real key to success. But how to do you know what works? Testing and Tracking. You absolutely must know what you are doing that is getting you the results you want, and just as crucial, or perhaps even more important, is knowing what you are doing that isn't working. Since this is such a fundamental element of success, we are going to cover it early in the Nussentials Success Secrets formula. It is important to start this process as early as possible in building your business, so you can make small corrections, daily if necessary, to guide your business in the direction you want. Profitability. Okay, that's all well and good Cenay, but how do I do that? Good question and thanks for asking. Let ! me explain. Every single activity you do can be measured and tracked. For example, if you are prospecting with business cards, how many did you give out today? Write it down. Even better, start a spread sheet and make a line for business cards. Put that number in the first column. Tomorrow, if you give out more business cards, put that number in the next column. This won't make a lot of sense until you start to build up some numbers, but trust me for now and do it. It will pay big dividends later. If you hang flyers in the windows of businesses, how many did you hang? If you purchased leads, how many picked up the phone, were interested, asked for more info or hung up on you? If you were cold calling all last week, how many calls did you make? What were the results? Below are some activities that will drive your business forward, and each one of them should be tracked daily. Remember those habits we were talking about earlier? Tracking is a required habit you must develop. ! Without it, you can forget any real long-term success. If you ! assign a value to each activity, and tally them at the end of each day and week, you will find that as your numbers grow, so does your business. Some of these activities will yield you more growth than others (sponsoring rep's for example), so they should be weighted to reflect that. I will go into much more detail on each of these activities in the coming lessons. For now, just review this list and build your spreadsheet. Promotional

• Advertisements
• Voice Mail Drops
• Meet Someone New
• Direct Mail
• Dials
• Articles Posted
• Google Ad's
• Leads captured on website
• Email Broadcasts
• Blog Posts

Connection Actions

• Connects (or Incoming Messages/Emails)
• Appointments Set
• Presentations
• Product Sells
• Sponsored Rep's
• Rep Training

Personal Development

• Tend Your Goals
• Skill Development

A sample ! screen shot of what you might start with is available on the NussentialsSuccessSecrets dot com site. Drop me an email if you would like me to send you this template via email. You can use the "Contact Me" link located at the top of the home page. Like I said before, you must know what you are doing that is having a positive effect on your business growth. Each of the items on the template shown above is an activity geared towards that goal. Let's get the overview for each into your memory banks, so we can build on them in future lessons. Advertisements You are now in business for yourself, and like any brick and mortar business, you need to let your potential customers know you are now in business. There are a lot of ways you can do this, and each one will score you 2.5 points in your tracking. By the way, these numbers are not arbitrary or fanciful, they are based on experience within the industry as to what works. Advertisements would include any of these: Newspaper, Maga! zine, Ezine ad's, Press Releases, Radio, Television, Google Ad! 's, or e ven Articles posted on one or more article directories. Voice Mail Drops You should be gathering referrals from existing customers, or calling people that left their contact info on your web capture page. Each time you make a call and get voice mail, leave a short message, an "offer" or invitation to get more info. You assign 1 point for yourself for each of these. Meet Someone New This business is about relationship marketing, which means you will be meeting new people. Each time you introduce yourself to someone new, assign yourself a half point. Talking about your business or product isn't a requirement for this step, just the introduction. Direct Mail Pieces Later, we will discuss how to do this successfully, but first, let me explain briefly what I mean. As you accumulate leads, you can market to them directly through either snail mail (you know, the United States Postal Service, remember them?) or email. Let's say you have 100 leads and you send out 100 "pieces" of eit! her a real letter or an email broadcast. Multiple the number of pieces by 0.04, and assign that score for the day. Dials Made Assign one point for each person you dial, whether someone answers or not. Activities in this category include first time calls, follow up after meeting with someone, setting an appointment, follow up after sending "more info" or up selling a new product to a retail customer. Assign one point here for the dial, and another if you leave a message (see Voice Mail Drops above). Articles Posted One of the methods I will teach you to grow your business that isn't taught in "old school" network marketing books is to establish an Internet presence, an authority identity. One of the easiest ways to do this is with article marketing (which will have it's own lesson soon). Now, don't panic, you don't have to be a writer to do this step, but it will help you "promote" yourself in a big way. Each day that you post a new article, assigned yourself 1 point. If you! post the same article to 5 directories, assign yourself 5 poi! nts for the day. Google Ad's Started Another non-old-school method of network marketing today, is using Google Adwords to send highly targeted people to your "lead page". Basically, you are using Google's powerful advertising method to send only people searching for your opportunity, to your business opportunity page. While there is a lot more to this which I will cover in upcoming lessons, you will assign yourself 2 points each day you start (and run) a Google Ad Campaign. This is an activity that will continue to score you points each day it is running, because it will be "marketing" for you on auto-pilot. Leads Captured On Website You will learn how to create a "capture page" on the Internet that asks potential prospects to "raise their hand" if what you have told them is intriguing and they want more info. You will learn to use article marketing, ezine ad's, blog posts and Google Adwords to send these prospects to this capture page, so you will have a steady stream of prospects ! who raise their hand. Each time someone "opts in" (asks for more info), count that as 2 points. These are better than warm leads, these people were actively searching for a solution to their pain and found you. Blog Posts Made I know we are talking about things that seem foreign to you right now if you were trained in traditional network marketing, but what worked 70 years ago for our parents and grandparents just isn't as effective today as it was then. Today, there are over 1 billion people "online" and surfing the web. Another excellent way to promote yourself and your business is to create and maintain a blog. (Don't worry, I will show you step-by-step exactly how to do this, in fact, I have already created several video's that demonstrate the easiest method of Creating A Blog). Each time you make a new post (of value, not just a "I had dinner out last night" type of post), assign yourself 1.25 points. So, if you post three that day, assign 3.75 for the day in that colu! mn. Connects (or Incoming Messages) By connects, I mean when y! ou actua lly are communicating with a prospect in some way. If they called you, you called them, they emailed you, you respond to that email, each of these are considered "connects". Assign yourself 1 point for each "connect". Remember, that's a point for dialing, another if you left a message, and a third when they call you back and you talk. See how each of these activities is moving you forward? Appointments Set Although we will be discussing methods to "prospect" online, you will still need to talk with your prospects. This is because they are "buying" into you and not your products, opportunity or company. They will need to get to know you a little and be able to answer these internal questions: Is this someone who can help me achieve my goals? Can I trust this person to be there for me? What does this person have to offer? So, plan on setting appointments with your prospects. It might be late in the process (as you will see soon), but there will come a time. Each time you setup! an appointment, assign yourself 2 points. Presentations This can be an online business presentation, getting a guest on a conference call about the product or business, a viewing of your streaming video presentation or an in person visit where you "make your offer" to them. Each of these count as 3 points. The more of these you do, the faster your business will grow. Product Sales When you first heard about network marketing, I am sure one of the things that appealed to you was the potential for residual income. Do the work one time, and get paid on it over and over. That is only possible with product sales. All of your other activities are building up to this one thing. What you will be training your downline to do, is this one thing. It is the single most important factor in building your business. Each time you make a product sale, assign yourself 4 points.

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Cenay Nailor spends her days working on business applications as a custom software designer and her evenings exploring the world of Network and Internet Marketing, building her retirement fund. You can get more biz-opt info here: http://www.NowYouAreTalking.com And more articles like this one here: http://www.NussentialsSuccessSecrets.com

Cenay Nailor spends her days working on business applications as a custom software designer and her evenings exploring the world of Network and Internet M! arketing, building her retirement fund. You can get more biz-opt info here: http://www.NowYouAreTalking.com And more articles like this one here: http://www.NussentialsSuccessSecrets.com

Source: http://www.articlebiz.com/article/99793-1-testing-and-tracking-the-secret-to-success/
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