Sunday, October 28, 2007
Geo-Targeting Will Drive in the Correct Consumer By Jason Lomberg
Increasingly the Internet is being used as a tool for finding local resources. Not just for finding information or buying products online, but you can use it to find homes for sale in your neighborhood, local independent insurance agents, local retail stores and local law and accounting firms for example. It is becoming increasingly important to keep geo-targeting in mind when optimizing for search engines. It makes sense to not only target by a searchers keyword but also by the searchers geographic location.
Hypothetically, let's say I own a business located in Philadelphia, PA. I am looking for a public relations firm in order to help market my business to consumers living in the Philadelphia area. As you would expect, one of the first ways I look for a public relations firm is to search online using a major search engine such as Google. Because I am a small or medium sized business located in Philadelphia, it makes sense for me to do business with a public relati! on firm located in the Philadelphia area.
So the question is, how do I find a public relations firm located in the Philadelphia area? I can search for "public relations companies" on a Google search and I will get a list of thousands of PR companies from all over the world. Since I want to hire a Philadelphia area public relations firm, the search does not give me what I am specifically looking for. Chances are, local companies are not found easily in this type of search. Internet users are becoming more savvy on how online searches are conducted and more and more users search using geographic locations. For our discussion, I would search using the keyword phrase "Philadelphia public relations firm," which gives me a better listing of local public relation firms for which I am looking to conduct business.
The concept is fairly simple and makes sense; however, many websites do not include this concept as part of their Internet strategy. As a company or orga! nization conducting the majority of business with local compan! ies, how do you take advantage of the concept spelled out above? The idea is to develop your search engine optimization strategy around the concept of geo-targeting in order to increase your search engine rankings when a potential client or customer is searching for your product or service locally.
There are two ways to get your website listed on search engines such as Google. The most popular is organic search optimization, also known as natural search optimization; it is a continuing process allowing a web site to gain free listings within the major search engines without incurring ongoing marketing costs. You should consider the following geo-targeted strategy if you target clients within your local area.
Include the following:
1) Full company address on the top of all your WebPages. 2) Areas where you do business throughout your website copy. 3) Geographic location in your title tags and Meta tags. 4) Your city in the link text when linking from other ! sites to your Website. 5) Register for local search with the major search engines.
Source: http://www.articlebiz.com/article/97333-1-geo-targeting-will-drive-in-the-correct-consumer/
Online Home Based Business
Hypothetically, let's say I own a business located in Philadelphia, PA. I am looking for a public relations firm in order to help market my business to consumers living in the Philadelphia area. As you would expect, one of the first ways I look for a public relations firm is to search online using a major search engine such as Google. Because I am a small or medium sized business located in Philadelphia, it makes sense for me to do business with a public relati! on firm located in the Philadelphia area.
So the question is, how do I find a public relations firm located in the Philadelphia area? I can search for "public relations companies" on a Google search and I will get a list of thousands of PR companies from all over the world. Since I want to hire a Philadelphia area public relations firm, the search does not give me what I am specifically looking for. Chances are, local companies are not found easily in this type of search. Internet users are becoming more savvy on how online searches are conducted and more and more users search using geographic locations. For our discussion, I would search using the keyword phrase "Philadelphia public relations firm," which gives me a better listing of local public relation firms for which I am looking to conduct business.
The concept is fairly simple and makes sense; however, many websites do not include this concept as part of their Internet strategy. As a company or orga! nization conducting the majority of business with local compan! ies, how do you take advantage of the concept spelled out above? The idea is to develop your search engine optimization strategy around the concept of geo-targeting in order to increase your search engine rankings when a potential client or customer is searching for your product or service locally.
There are two ways to get your website listed on search engines such as Google. The most popular is organic search optimization, also known as natural search optimization; it is a continuing process allowing a web site to gain free listings within the major search engines without incurring ongoing marketing costs. You should consider the following geo-targeted strategy if you target clients within your local area.
Include the following:
1) Full company address on the top of all your WebPages. 2) Areas where you do business throughout your website copy. 3) Geographic location in your title tags and Meta tags. 4) Your city in the link text when linking from other ! sites to your Website. 5) Register for local search with the major search engines.
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Article written by Jason Lomberg, founder of The Philadelphia Marketing Directory (http://www.philadelphia-marketing-directory.com), Internet Marketing Expert and Internet Strategist with 12 years of experience from the Philadelphia area. Jason holds a Marketing Degree and a MBA from Rutgers University. He can be contacted at jason@philadelphia-marketing-directory.com
Article writt! en by Jason Lomberg, founder of The Philadelphia Marketing Dir! ectory ( http://www.philadelphia-marketing-directory.com), Internet Marketing Expert and Internet Strategist with 12 years of experience from the Philadelphia area. Jason holds a Marketing Degree and a MBA from Rutgers University. He can be contacted at jason@philadelphia-marketing-directory.com
Source: http://www.articlebiz.com/article/97333-1-geo-targeting-will-drive-in-the-correct-consumer/
Online Home Based Business
# posted by Kek @ 5:32 PM 
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